Font me

I wrote my name and scrolled through the fonts in Word on this computer. The ones in color are the ones I liked the best. I think, though, Curls just looks fun so I really like it for titles but it's hard to read a lot of. French Script looks sorta like my handwriting and it's ok to read if it's large enough. I liked the Blackadder, too, maybe for Christmas cards. To write a lot of stuff, I like the Papyrus because it's easy to read but still not so standard as Times New Roman (yuck!) When I write papers, I usually use Georgia or Garamond or Raavi because I just like to rebel against Times New Roman.

Carrie Kolb

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Carrie Kolb , Brickham script pro

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Carrie Kolb blackadder

Carrie Kolb, blackoak std

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Carrie Kolb, Curls! My fave because it looks fun

Carrie Kolb

Carrie Kolb, Edwardian Script IT and this sorta looks like my handwriting

Carrie Kolb

Carrie Kolb, French Script. This looks sorta like my handwriting, too.

Carrie Kolb

Carrie Kolb, Giddyup Std

Carrie Kolb, Gigi

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Carrie Kolb, Payrus

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typography

is to writing as soundtracks are to movies (Hoefler)
Book layout and design
fonts aid or hinder the visual layout

• gutenberg's printing process and the development of mass communication
• six typeface families and how each expresses a particular mood
• typeface attributes

books were available before Gutenberg's printing press: monks worked in the scriptorium with a high emphasis on layout and design. They were experts in typography and handwriting; more than just scribes! Wycliffe new testament, 1385, the first english translation of the bible. Chapters began with ornate lettering. Books, before the printing press, were extremely expensive; Only royalty had libraries! In 1450, enter...the printing press. It could make a page in 3 minutes, and up to 300 copies of that page in a work day. The world's first printed and mass produced book was the Gutenberg Bible. There are 3 in the US; it's worth millions.
The printing press is still being used, but most major publications are now being printed with computers. The press was used from 1450 to 2000!
In 1984, computers became a "threat" to the press with the Apple Max interface that allowed you to see, on screen, what it would look like on paper (print preview) and the laser printer.
In 1986, we got desktop publishing with pagemaker and other programs
And professional printers went under...

The Gutenberg bible was introduced in 1456, 37 years before Columbus sailed here and by 1500, there were printing presses all over Europe. It's a communication medium that married typography to pages to form a book (And thus...the church was fractured into any denomination that could print their own version of the bible)
Today, there are over 40,000 typefaces and more than 3000in common use.

Font Families:

• Black letter
• Roman
• Script
• Miscellaneous
• Square Serif
• Sans serif

Roman and sans serif are the most common/popular by far. Most books are printed in Roman type fonts. Sans serif has become one of the most popular for digital and onscreen print.

• Blackletter is also called Gothic type; highly ornate and decorative. Favor the old-school printing press letters which are recreations of older, monk-handwritten typefaces. Ends of lines have small, stylized strokes. Used for formal stuff: diplomas, invitations, etc. to lend 'credibility', a sense of flair,
• Roman is french design named for the roman civilization; most common and introduced in 1465. old style, transitional and modern. The message this sends in not flair but proficiency, business, readability, functionality
• Script is typeface with linked letters; introduced in 1557 by Robert Granjon to mimic handwriting with fine elegant letters
• Miscellaneous is a category used for specific fonts that aren't achieved by normal fonts such as bold ( originally a miscellaneous)
• Square Serif is least used typeface such as from old westerns "Saloon" is usually written in square serif so if the writing makes you think of an old western, this is what it is
• Sans Serif is without serifs. Popular for online readability because it's no frills

size, color, font, weight (not boldface), justification and whitespace also are very important.



You need to know something about typography to make an effective page!


Look at the fonts in my computer and pick one that suits my personality the best!!! Hmmm...use a screenshot.

Proposal

What? What am I doing?
I have started a small catering and personal chef business with a partner in Anderson. I am using the visual aids associated with advertising a small business as my visual project.

Why? Why am I doing this?
Visual aids are the best form of advertising! We advertise to attract customers because customers=income and we need income to keep our business going!

How? and How will I achieve my goal?

• We are writing a business plan (which requires a lot of research, more than I'd initially thought) to establish exactly what we want, who our customers are, where to find our customers and what to give our customers to ensure repeat business.
• We have also written our menu, a brief 'press release' to attract attention which we can also use as an intro when we address church groups that we hope will use us to feed their members during events, and other groups that meet so we can address larger numbers of people at once.
• We have pictures of our first event and purchased a camera to take pictures of each menu item the first time we make it for presentation purposes as well as to add pictures by the item on our menu to entice customers.
• My sister works in graphics and has offered to make two car magnets with our name, logo and contact info to advertise while we deliver.
• Printing our menus has, so far, been rather cost prohibitive in great quantities so we're rather behind schedule on that. But when we do get them printed, several locations in Anderson have offered to allow us to place our menus with them.

I'm covering the visual aids associated with the start-up of a small business. The question my project will answer is: How do I attract customers? How do I get people to use my services? We are in the process of writing a business plan to determine where we expect our customer base, who will use our services, and pictures to explain why we're better than our competition. Catering is a cut-throat profession, but there aren't many personal chef services so we had some difficulty finding a close competitor.
We chose the Bagel Shop in Anderson because they offer "Tuesday night take-home" where customers pre-order meals to pick up on Tuesdays. They got a write-up in the newspaper for the take-home idea, so we're also looking for a way to get Coriander & Cloves in the Anderson Independent, too, to get our name out there to attract business to us as well.
The business plan template we chose to use requests two competitors, so we're using the personal chef service my aunt and uncle use in California called Precious Thyme (.com) because I like their website and my aunt and uncle love their food and service.

I'm working on our .com site, corianderandcloves.com but I don't know a lot about web design so I have done more work on our myspace page, myspace.com/corianderandcloves as well as our printed materials. I've completed the printed materials, just looking for a better price to print it, so now I will be working on the website, trying to get an actual site built while I work on our myspace page. I'm keeping a blog on the myspace page, too.

child care costs

I am poor. I receive government aid for myself and my son because I'm a single parent in college. I get no help from his father and we STRUGGLE sometimes, especially when I'm in school. But then again, now that he's old enough to go to public school, the difficult times are when he's out of school and I need to find reliable daycare that doesn't eat my entire paycheck. Day care for babies can cost up to $125 a week, and they're only open until 5:30 or 6 during the week so I'm limited as to the hours I can work as well as the hourly wages. Now that he's school age, it's still $75-85 a week.
I read the article on poverty and the thing that stuck out to me the most was the rising costs of child care that make it difficult to find a job that pays enough to actually make money. I have that problem every summer. I pay about half of my income out to child care. Why? You get what you pay for! Sub-standard day cares cost less, yes, but what will my son lack by going there? Even programs such as the YMCA, which offer a sliding scale based on my income, have too many disadvantages (primarily, most unparented kids go there, and I remember the Y kids from when I was in school and they were generally not the well-behaved, good citizen type kids). It's very difficult to get ahead when you have a child if you're not already ahead and some sacrifices (cheap daycare) are just not worth it. Public school is a sacrifice, too, but has its advantages. Max's school has a climbing wall; none of the private schools in Anderson have that! And the private schools expect donations because they don't have computers; public schools have computer labs. There are pros and cons to both forms of education, but the best part for me is I can afford public school! I always have tremendous difficulty working weekend nights because I have to find someone to watch my son. Baby sitters these days want minimum wage! When I was a kid, I'd watch two kids for $10 a night and consider myself lucky if I got tipped! So as a waitress, even working at night, I rarely make enough money to be worth paying a babysitter: I'd rather be at home with my son myself, for free!

I met an angel

I met this person (second pic) who said she was angelic when I asked her why she's on fire. I told her I was playing for a class and I was lost. I didn't have access to her house and I needed to get beyond it. She helped me teleport to Clemson, which makes her the most helpful person I've ever met in this game, but she didn't stick around to talk to me. She burst into those flames and disappeared before I finished typing my question. I found myself, for a while, in a place labeled mature with a lot of barriers. I couldn't get out! So, how do I find those camps where you can make money? Right now, I'm near a building with a tiger paw on it. This is where I teleported to. I'm still not on campus, but there's an amphitheatre here. So I typed Clemson in search, again, and again I was unable to teleport, and again, there are barriers to my progress: I can't get passed the red line.

I've arrived on campus! Reisytal helped me get to campus and I found everyone in front of the library!! Yay!!! (Pic of us on the bridge; first pic. I don't know why it put that one first.) And I've added my classmates to my friends list. We met the grad dean, Paschen Beck, and asked him to build Daniel Hall so we can meet in our classroom here, too.

We are at Tillman hall. They mapped the buliding with photos and now they're building it in SL. And we ended the session with a group photo at the amphitheatre. Honestly, this was the most fun I've ever had in this game.

Assignment: formulate questions about the readings for tuesday, and write about today's experience (which I did while stumbling around SL).

Second Life vol 2

I spent most of last semester avoiding this game due to technical difficulties which bred a general lack of interest. Several classmates this semester seemed interested, though, so I went back over my blog entries on SL again and the myspace people who so kindly answered my questions. At least I figured out how to download pics to my blog this time, though! I'm getting better already! But I don't remember where I got those butterfly wings...and I'm still looking for one of those camps where you can earn money. I figured out how to teleport and was really fascinated by the likeness of Clemson's campus in SL. I think I remember something about John Kerry having SL campaign headquarters somewhere? Obviously there are a great many people out there who enjoy this phenomena. Although I must admit to really enjoying World of Warcraft, primarily for the social aspects, I much prefer the graphics in WoW to SL, and even on top of that, I prefer hanging out with friends here in the real world to either. While a useful tool for advertising my new business and a fun way to keep in touch with far away friends, even myspace sometimes becomes tedious for me. I used to think blogging would be fun: I keep a journal, but seriously, what good is a journal just for me that no one else reads? Blogging would allow my friends and family keep up when I can't keep in touch, and allow me to keep up with their lives when I'm bogged down with schoolwork and can't keep in touch. But really it's just a way to keep distances more tangible, and I find I wouldn't have to keep in contact with people who actually do live close by if all I have to do is check out their blogs. Sometimes, technology becomes too integrated into my lifestyle and I have to take a break for a while.

Here she is...Miss America...

Second Life instructions

Oh I can hardly wait. I thought surely I'd never have to go back here...

Popular because people make real money here. Last year, the first millionaire was made from SL. She bought a lot of virtual land, developed it, and sold it for cold hard cash. Linden exchange works like a stock market: changes every day. Buy with $L, convert to cash at the main site.

Log in: I have an account; honest. I just don't remember the pw.
Phedre Wilder is my name. I'm a bunny. Ok; I'm in. And she's heading to Clemson!
And it's just as much fun as I remember it being last time I was here. I figured out how to teleport with the map, although it's taking a while to load the page.
And...I'm back where I started. It dropped me off back wherever it is I was when I last logged on, but I have really pretty butterfly wings still. That's a plus I guess.
I keep clicking both mouse buttons to make her move like in WoW but it doesn't work like that.

Class 9-11

First we watched a brief 9-11 film; always a somber moment, more so today because it's the 6th anniversary.

Color, form, depth and movement are components of vision and our ability to perceive.
Color--What purpose does it serve? Helps distinguish things from one another; reflects mood and preferences; it works as a way of setting the mood for a picture or a room; contrast; accent (a b&w photo with a red rose) to really draw the attention to a detail; enhancing mood;

Depth/movement--focus on something other than the center of the picture and allow your eyes to move through it, creating the illusion of movement and travel;


4 theories of visual comm:
Summerize the four different theories
I'm doing Gestalt theory.
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Gestalt theory is the whole is more than the sum of its parts. Each word is spelled correctly but the letters are mixed up; the theory is that the eye sees the whole word as long as the first and last letters are in order.

more Maxspace

I figured out how to make the page private, so you can't see it unless you're a friend. Max LOVED the ninja turtles and the pictures of himself. He reads fairly well, so he also enjoyed reading his biography. He squealed with delight to see his own page (he's always rather loud when excited). I think you have to be at least a teenager, like 13 or so, in order to use myspace so I haven't decided if I should delete the account or not. I haven't yet because it's all in good fun for me, but there are so many predators out there; it's a little scary once I thought it all the way out.

My project will cover the basic start-up of a small business and all the visuals associated with beginning a small business. Over the summer, I put my brain-child into effect with a friend and we're starting a personal chef/delivery service. We had our first event this weekend when we catered a wedding for 75 people. Our main focus, however, will not be catering but we booked another wedding for October! The question my project will (hopefully) answer is how do we attract customers? Where do we look for our clients? We hope our visual aids will work for us to that effect. We are designing a logo with our company name, Coriander & Cloves, for business cards, a giant magnet for our cars, our website and printed flyers. We also took lots of pictures of the reception this weekend for our myspace page and blog. We had lots of fun making all the food and serving it, too, because we weren't working for anybody but ourselves: we got all the credit for the food! It was a great feeling. I'm looking forward to our next big thing with a little less trepidation since we pulled this one off with such success (we did enlist the help of neighbors and friends towards the end; now we know how much we can do alone in 24 hours so next time we will be better equipped to plan our time accordingly).
Ok, I've tried to upload some of the pics but it keeps saying void so I'll have to try again from a faster connection.

MaxSpace

I made a page for my son! I think I know him well enough to represent him to the world. I uploaded a few pics of him and planned to make a slide show but I couldn't get to it before class. (The pictures took too long to upload all of them.) He's really into super heroes so I chose a TMNT background for the main page. I began the page with a Transformer layout in mind but it wasn't really kid-friendly, so after going through Spiderman and Superman and World of Warcraft layouts, with the same non kid friendly effect, but the ninja turtles were perfect. Max didn't get a chance to go over it with me this morning, but we'll tweak it together over the weekend. I added a song by Laurie Berkner that he loves to sing, on a whim, but his musical taste is so diverse it's hard to pin him down. I can't wait till he sees it! And we can polish it off with some of his other sayings and cute quotes.

Class Tu 9-4

Visual comm relies on eyes that work and a brain that integrates the info received. Using images effectively is what this class is about. If you can examine pics critically you can make better pictures.
Light brings visual messages to life. Visual analysis is vital for understanding today's world.
If you are observant, you will see, learn and remember more. Advertisements strive to produce the images that make you want to buy their stuff.
Clear seeing is a life long process and one that does not require vision.
Blind people are handicapped to this, but they assimilate and integrate perceptions through other means.

Three kinds of visual messages:
Mental images Dreams, daydreams, etc.
Non-mediated images What we see through our eyes everyday
Mediated images Images transmitted through a medium: film, photos, tv, computers, ads, books, etc.

What does the Clemson Tiger Paw make me think of?
-Pride in school
-(I wonder what caused the scar in the real tiger's foot that made the hook on the bottom usually)
-football

the Nike swoop
-sports
-tennis shoes
-Just Do It

M (the golden Arches of mickey D's)
-french fries
-makes me hungry
-mmm...ice cream with fudge sauce...

Where were you when...
Images of 9/11
-Aunt Barbara, walking home from work while her co-workers on higher floors jumped to their deaths
-cousins who were thankfully not in the office that day
-CNN
-the subways that no longer stop at certain places, subway routes that no longer even exist
-angry and violated
-it's easy to forget here, so far away from Ground Zero, but it happened; it was real; and it was horrible

What makes an image memorable? The plane flying into the sky scrapers? How is that a different kind of "memorable" image than the Golden Arches of McDonalds? What makes certain images powerful? That's the key to visual communication; that enables you to transmit your message effectively.
What makes an effective logo?

my myspace

Last week in class we went over myspace pages and page real estate. I noticed, while showing off my page, that the graphics I'd put on it were no longer there, and the song had been deleted. I got a new 'pimp' service and some new graphics but I haven't decided on a new song to represent me yet. I hadn't looked at the page real estate in that way before, really, and I'm starting a catering business with a friend of mine in Anderson. We're building a myspace page now and I was able to use some of the stuff we covered in class while working on it this weekend. For food service, visual representations are what makes people call you or call someone else (until they've tried our menu, that is!). So far, the hardest part for me has been the visual communications: the flyers, menus, business cards, myspace page and group, yahoo group, just to get our name on the google and yahoo search engines. But after all of that, we're doing a wedding this weekend for 75 people. I'm so excited! I can't wait to post the pictures of what we've done and what we're doing!