Visual comm relies on eyes that work and a brain that integrates the info received. Using images effectively is what this class is about. If you can examine pics critically you can make better pictures.
Light brings visual messages to life. Visual analysis is vital for understanding today's world.
If you are observant, you will see, learn and remember more. Advertisements strive to produce the images that make you want to buy their stuff.
Clear seeing is a life long process and one that does not require vision.
Blind people are handicapped to this, but they assimilate and integrate perceptions through other means.
Three kinds of visual messages:
Mental images Dreams, daydreams, etc.
Non-mediated images What we see through our eyes everyday
Mediated images Images transmitted through a medium: film, photos, tv, computers, ads, books, etc.
What does the Clemson Tiger Paw make me think of?
-Pride in school
-(I wonder what caused the scar in the real tiger's foot that made the hook on the bottom usually)
-football
the Nike swoop
-sports
-tennis shoes
-Just Do It
M (the golden Arches of mickey D's)
-french fries
-makes me hungry
-mmm...ice cream with fudge sauce...
Where were you when...
Images of 9/11
-Aunt Barbara, walking home from work while her co-workers on higher floors jumped to their deaths
-cousins who were thankfully not in the office that day
-CNN
-the subways that no longer stop at certain places, subway routes that no longer even exist
-angry and violated
-it's easy to forget here, so far away from Ground Zero, but it happened; it was real; and it was horrible
What makes an image memorable? The plane flying into the sky scrapers? How is that a different kind of "memorable" image than the Golden Arches of McDonalds? What makes certain images powerful? That's the key to visual communication; that enables you to transmit your message effectively.
What makes an effective logo?
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment