Logos

What does a logo represent? The entire product and or service! Loyalty, brand recognition, lifestyle (?)...

Contrast
Balance
Rhythm--how the eye moves across the image
Unity--the over-all, stylistic choices

Dots center your eye; the eye "reaches" for them.

An image speaks louder than a thousand words!
Case in point: Big Hearted Bob's billboard

Saul Bass is the one name I should remember from this class!!
He designs logos such as: at&t, Quaker oats, United Way, Starbucks, Dodge
He reduced the Bell logo to it's basic components; no fancy 3d components because they don't need it

Apple computers had a colorful apple with a bite taken out of it, the computer for the rest of us, so the rainbow is where the image takes you: take a bite out of this rainbow apple and you will find the pot of gold! Take a bite out of this "fruit of knowledge" and get a great computer (source of knowledge). Maybe...the viewer took that bite or the viewer is that last piece that makes the apple whole. Nowadays, it's a futuristic, glassy apple but still with the bite missing. The shape is still the same because it still works.

IBM logo with the lines seem to try to represent movement and stability (rhythm of this logo).

Quaker oat meal logo has a traditional, historical image over a modern font. Always evolving without changing; connecting the traditional with modern!